FOOD: THIEF

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	February 2008
Advertiser:	PUERTO RICAN MILK INDUSTRY
Brand name:	FOOD
Agency:	RADIO BROADCASTERS ASSOCIATION OF PUERTO RICO
Country:	PUERTO RICO
Tags:	PUERTO RICO

Credits:

Advertising Agency: RADIO BROADCASTERS ASSOCIATION OF PUERTO RICO, PUERTO RICO, PUERTO RICO
Creative Director: Victor Lleras
Scriptwriter: Victor Lleras
Agency Producer: Victor Lleras
Account Supervisor: Gerson Lugo
Advertiser's Supervisor: Jose Benitez
Sound Engineer: Gerardo Lopez


Script in English
MVO: Hey, lady this is a robbery.

FVO: Ah, aaaaaaaaaaaah.

MVO: No, no. Don't scream. I said don't you scream! Miss! What are you doing? Let me go! Let me go! Aaaaaaaaaah! Stop bitting me!

ANN: Calcium for healthy teeth.

MVO: No Miss. Shi...(beep) Don't scratch me, that really hurts

ANN: Protein for stronger nails.

MVO: Officer take her away from me. Officer! You are not supposed to hit a man...there.

ANN: Riboflavin for more energy.
You have just heard three reasons to drink Fresh Milk.
Script in Orginal Language
MVO: Sra. Esto es un asalto.

FVO: Ah, aaaaaaaaaaaah.

MVO: No, no. No grite, no grite. Senora., qué hace. Suélteme. Aaaaaah, me mordió.

ANN: Calcio para dientes saludables.

MVO: No, Senora. Co...(beep) Me arañó.

ANN: Proteínas para uñas más fuertes.

MVO: Quítenmela de encima. Guardia, ¡guardiaaaaaaa! Sra, ahí no se le da a un hombre.

ANN: Riboflavina para más energía.
Acaba de escuchar 3 razones más para tomar leche fresca.
Brief Explanation
We discovered that everyone knows that milk have calcium, but almost no one knows that milk contain potassion, riboflavin, proteins and a lot of other vitamins and minerals that are essential for a healthy body. We wanted to portray rational attributes in an emotional way.