| Examples: BRYNILD GRUPPEN, FOOD, BADE OG, Norway |
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FOOD: TV
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Original versionEnglish version
| Download original version (size: 521.3 KB; duration: 00:33) Download English version (size: 1.0 MB; duration: 00:32) | |
| Released: | September 2007 |
| Advertiser: | BRYNILD GRUPPEN  |
| Brand name: | FOOD |
| Agency: | BADE OG |
| Country: | Norway |
| Tags: |
Oslo
|
Credits:
Advertising Agency: BADE OG, NORWAY, Oslo
Creative Director: Petter Jahre
Scriptwriter: Petter Jahre
Director: Petter Jahre
Sound Engineer: Åslaug Uddu Ystad
Script in English
MVO1: What are you thinking about brother?
MVO2: Hm?
MVO1: What are you thinking about?
MVO2: Hm, I don’t know. I’m swiching on the telly.
SFX: Channel changing. We hear the sentence 'Det er lov å la seg friste' which means 'It is allowed to let your self be tempted'.
MVO2: Did you hear that?
MVO1: Did I hear what?
MVO2: On the telly. Listen!
SFX: Channel changing. One word from each channel creates the same sentence.
MVO1: If you stoped for a second I might have heard somehing.
MVO2: I can’t stop. Listen, it’s that song..
SFX: Channel changing. One word from each channel creates the same sentence.
MVO1: Hm...
ANN: Chocolate on your brain?
SFX: Minde signature tune
ANN: Minde Chocolate
Script in Orginal Language
MVO1: Hva ær’e du tenker sånn på a brutter?
MVO2: Hm?
MVO1: Hva ær’e du tenker sånn på?
MVO2: Neeei, vet ikke helt. Jeg setter på TV’n jeg.
SFX: TV scanning; Minde jingle
MVO2: Hørte du det?
MVO1: Hørte hva?
MVO2: På TV’n, hør da!
SFX: TV scanning; Minde jingle
MVO1: Hadde du stoppa et sekund så kanskje jeg hadde hørt noe.
MVO2: Men det er jo akkurat det, jeg kan jo ikke stoppe. Det er den..Hør, det er den låta.
SFX: TV scanning; Minde jingle
MVO1: Hmm
ANN: Sjokolade på hjernen? Jaja.
SFX: Minde jingle
ANN: Minde sjokolade!
Brief Explanation
Minde Chocolate had a tune in the 1990s that sounded very much like the (symbol of the) '90s. They wanted to relaunch it. Most Norwegians know this song very well. We convinced the client that because their standing is so high, they should be bold and play with their tune in a subtle way. To much of this melody and text, associations to cheesy times pop up too quick. We chose to show that people who think of chocolate, still have this song in mind(e).