FOOD: WORK

	Download original version (size: 1.1 MB; duration: 00:30)
Released:	April 2007
Advertiser:	MAPLE LEAF FOODS
Brand name:	FOOD
Agency:	Pirate Radio & Television
Country:	Canada
Tags:	CANADA

Credits:

Advertising Agency: TARGET, CANADA, CANADA
Creative Director: Tom Murphy
Scriptwriter: Kurt Mills
Director: Tom Eymundson


Script in English
SFX: Swelling, inspirational music

ANN: This May TwoFour, why wait ‘til the weekend to crack one open? Why not start at work?
SFX: Can opens.

ANN: Knock a couple back to get you through the morning.
SFX: Can opens. Twice.

ANN: A few more to ease into the afternoon.
SFX: Ahhhhhh.

ANN: Don’t worry about your boss. You know he’s got a couple stashed in his desk.
So crack open a warm one, Newfoundland, and say cheers. To Maple Leaf Vienna Sausage. The official food of May TwoFour.
Grab six cans for a chance to win the Shed of Your Dreams. Contest details in store or at mapleleaf.com
Brief Explanation
In Canada, we celebrate the May 24th long weekend by hanging out in the shed and, above all, drinking beer. Fortunately, Maple Leaf Vienna Sausage and beer have a lot in common.
So parodying beer advertising was a natural fit, lending some well-needed cachet to our brand. Further reinforcing this link, guys were encouraged to buy six cans (‘a six pack’) and enter to win the Shed of Your Dreams - the perfect place to enjoy your Viennas this long weekend.