| Examples: FORD, FORD C-MAX, OGILVY & MATHER, Belgium |
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Ads Archive / Radio
FORD C-MAX: WIFE
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Original version
| Download original version (size: 202.9 KB; duration: 00:05) | |
| Released: | October 2007 |
| Advertiser: | FORD  |
| Brand name: | FORD C-MAX |
| Agency: | OGILVY & MATHER |
| Country: | Belgium |
| Category: |
Cars & automotive services
|
| Tags: |
Brussels
|
Credits:
Advertising Agency: OGILVY & MATHER, BELGIUM, Brussels
Creative Director: Peter Russell
Scriptwriter: Serge Audino / Philip Schiebold
Agency Producer: Anne Baeckens
Account Supervisor: Anne-Marie Vercauteren
Advertiser's Supervisor: Jean-Paul Bodart
Director: Michael Pas
Sound Engineer: David Jacques
Script in English
MVO1: I saw your wife out with her brother...
MVO2: My wife doesn’t have a brother...
MVO1: Ah...
ANN: Avoid slipping up. Ford C-Max with ESP as standard.
Script in Orginal Language
MVO1: J’ai vu ta femme avec son frère…
MVO2: Elle a pas de frère…
MVO1: Houlàlà…
ANN: Evitez les dérapages. Ford C-Max avec ESP de série.
Brief Explanation
The brief: Ford launched a 5 seconds Radio campaign to announce that their ESP system (ELECTRONIC STABILITY PROGRAM) is available on 5 of its Ford models (S-MAX, C-MAX, TRANSITY, GALAXY and MONDEO).
The concept: You can slip up in life but you won’t slip up on the road (thanks to the ESP system). In French, the term slip up (déraper) has a double meaning which describes both a verbal slip up as well as skidding on the road.