Ford Fiesta: "NO MISTAKE" Radio ad by Bassat Ogilvy

Advertising Agency: BASSAT OGILVY, SPAIN, Madrid
Executive Creative Director: Pedro Urbez
Creative Director: Rafa Hernandez
Scriptwriter: Paco Bescos/ Rafa Hernandez
Agency Producer: Ramon Corominas
Account Supervisor: Sylvia de Sienes/ Paloma Diaz
Advertiser's Supervisor: Luis Antonio Ruiz


Script in English
SFX: Traffic jam

MVO: We’re going to be late for the match. If only you hadn’t forgotten the tickets!
FVO: I’ve got bad news. It was no accident. I wanted it to happen.
MVO: And you...! And you...! You just let it happen!
FVO: I want you to forgive me.
MVO: Don’t ask me for forgiveness, you can’t deny that’s what you wanted!
FVO: None... None of this was a mistake.

ANN: Ford Bluetooth Music. All your music, from your mobile to your car.

Script in Orginal Language
SFX: Sonido atasco

MVO: No llegamos al partido ¡Si no te hubieras olvidado las entradas!
FVO: Tengo una mala noticia. No ha sido casualidad. Quería que pasara.
MVO: ¡Y tú…! ¡Y tú…! ¡Lo has dejado pasar!
FVO: Quiero que me perdones.
MVO: ¡No me pidas perdón, no niegues que lo buscaste!
FVO: Nada...Nada de esto fue un error.

ANN: Ford Bluetooth Music. Toda tu música, de móvil a tu coche.


Brief Explanation
Ford launches its Bluetooth Music device: a wireless Bluetooth connection for listening in your car to the music stored in your mobile phone. For the radio campaign, we used pop songs that have topped the charts in Spain, though not necessarily for their quality: ‘Nada de Esto Fue un Error’ (None of This Was a Mistake), by Coti; ‘100 gaviotas’ (100 seagulls) by Duncan Dhu and ‘Zapatillas’ (Sneakers) by El Canto del Loco. All these are very well-known groups in Spain and Latin America. We took the lyrics and, by modifying them slightly, made them sound like a dialogue between two people in a car. The result is comical because the listener realises how dumb the lyrics of these fashionable songs sound, while at the same time we relate the world of music with Ford.