Advertising Agency: BASSAT OGILVY, SPAIN, Madrid Executive Creative Director: Pedro Urbez Creative Director: Rafa Hernandez Scriptwriter: Paco Bescos/ Rafa Hernandez Agency Producer: Ramon Corominas Account Supervisor: Sylvia de Sienes/ Paloma Diaz Advertiser's Supervisor: Luis Antonio Ruiz
Script in English SFX: Traffic jam
MVO: We’re going to be late for the match. If only you hadn’t forgotten the tickets! FVO: I’ve got bad news. It was no accident. I wanted it to happen. MVO: And you...! And you...! You just let it happen! FVO: I want you to forgive me. MVO: Don’t ask me for forgiveness, you can’t deny that’s what you wanted! FVO: None... None of this was a mistake.
ANN: Ford Bluetooth Music. All your music, from your mobile to your car. Script in Orginal Language SFX: Sonido atasco
MVO: No llegamos al partido ¡Si no te hubieras olvidado las entradas! FVO: Tengo una mala noticia. No ha sido casualidad. Quería que pasara. MVO: ¡Y tú…! ¡Y tú…! ¡Lo has dejado pasar! FVO: Quiero que me perdones. MVO: ¡No me pidas perdón, no niegues que lo buscaste! FVO: Nada...Nada de esto fue un error.
ANN: Ford Bluetooth Music. Toda tu música, de móvil a tu coche.
Brief Explanation Ford launches its Bluetooth Music device: a wireless Bluetooth connection for listening in your car to the music stored in your mobile phone. For the radio campaign, we used pop songs that have topped the charts in Spain, though not necessarily for their quality: ‘Nada de Esto Fue un Error’ (None of This Was a Mistake), by Coti; ‘100 gaviotas’ (100 seagulls) by Duncan Dhu and ‘Zapatillas’ (Sneakers) by El Canto del Loco. All these are very well-known groups in Spain and Latin America. We took the lyrics and, by modifying them slightly, made them sound like a dialogue between two people in a car. The result is comical because the listener realises how dumb the lyrics of these fashionable songs sound, while at the same time we relate the world of music with Ford.
The Radio ad titled NO MISTAKE was done by Bassat Ogilvy advertising agency for product: Ford Fiesta (brand: Ford) in Spain. It was released in the Mar 2007.