| Examples: FORD, FORD GALAXY, OGILVY & MATHER, Belgium |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Radio
FORD GALAXY: SIR
Please subscribe to play this content
Original version
| Download original version (size: 199.1 KB; duration: 00:04) | |
| Released: | October 2007 |
| Advertiser: | FORD  |
| Brand name: | FORD GALAXY |
| Agency: | OGILVY & MATHER |
| Country: | Belgium |
| Category: |
Cars & automotive services
|
| Tags: |
Brussels
|
Credits:
Advertising Agency: OGILVY & MATHER, BELGIUM, Brussels
Creative Director: Peter Russell
Scriptwriter: Serge Audino / Philip Schiebold
Agency Producer: Anne Baeckens
Account Supervisor: Anne-Marie Vercauteren
Advertiser's Supervisor: Jean-Paul Bodart
Director: Michael Pas
Sound Engineer: David Jacques
Script in English
MVO: Excuse me, Sir...
FVO: Madam!
MVO: Excuse me Si... Madam!
ANN: Avoid slipping up. Ford Galaxy with ESP as standard.
Script in Orginal Language
MVO: Bonjour Monsieur...
FVO: Madame!
MVO: Bonjour Mons... Madame, oui.
ANN: Evitez les dérapages. Ford Galaxy avec ESP de série.
Brief Explanation
The brief: Ford launched a 5 seconds Radio campaign to announce that their ESP system (ELECTRONIC STABILITY PROGRAM) is available on 5 of its Ford models (S-MAX, C-MAX, TRANSITY, GALAXY and MONDEO).
The concept: You can slip up in life but you won’t slip up on the road (thanks to the ESP system). In French, the term slip up (déraper) has a double meaning which describes both a verbal slip up as well as skidding on the road.