FORD KA: PREACHER

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Released:	November 2006
Advertiser:	FORD
Brand name:	FORD KA
Agency:	JWT ARGENTINA
Country:	Argentina
Category:	Cars & automotive services
Tags:	Buenos Aires

Credits:

Advertising Agency: JWT ARGENTINA, ARGENTINA, Buenos Aires
Executive Creative Director: Leandro Raposo
Creative Director: Ramiro Crosio/Javier Mentasti/Christian Camean
Scriptwriter: Ignacio Zuccarino/Guido Fusetti


Script in English
MVO:So you feel bad about your figure? No Gorder Center invites you to try two new and infallible slimming methods.If you are slightly overweight, then the Light Plan is for you. We sit you in a car, without air conditioning, fitted with plush velvety seats and we drive you to Lanus, return, twice a week, until you are back to the regular weight. If you are seriously overweight, the Intensive Plan is the answer for you. We host you to a black car, without air conditioning, with leather bucket seats, that has been parked under the midday sun, with the motor running. Then we drive you to Claypole and return, in second gear, with the windows closed, until you love yourself again. Come to No Gorder Center. Stop suffering.

ANN:Ford Ka Tatto now comes with air conditioning, but it’s still 89 pesos a month.
Think it over. There isn’t a single reason for a car without air conditioning, to be better than one with. Plan Oval makes it possible

Script in Orginal Language
MVO:¿Te sentís mal con tu figura? No Gorder Center te invita a que pruebes dos nuevos infalibles métodos de adelgazamiento. Si estas apenitas pasado, el Light Plan es para vos. Te subimos a un auto sin aire, con asientos de pana, y te llevamos ida y vuelta a Lanus 2 veces por semana a que recuperes tú peso. Si tu exceso corporal es notorio, el Intensive Plan lo soluciona.Te subimos a un auto negro, sin aire, con asientos de cuero, que estuvo de 11 a 6 estacionado al rayo del sol, con el motor encendido, y vamos y venimos a Claipole en segunda, y con las ventanillas cerradas hasta que vuelvas a quererte. Vení a No Gorder Center. Para de sufrir.

ANN:El Ka Tattoo ahora viene con aire acondicionado, pero sigue a 89 pesos por mes. Meditalo.No hay una sola razón por la cual un auto sin aire, sea mejor que uno con aire. Plan Ovalo lo hace posible.