Ford Transit: "BIRTHDAY" Radio ad by Ogilvy & Mather

Advertising Agency: OGILVY & MATHER, BELGIUM, Brussels
Creative Director: Peter Russell
Scriptwriter: Serge Audino/Philip Schiebold
Agency Producer: Anne Baeckens
Account Supervisor: Anne-Marie Vercauteren
Advertiser's Supervisor: Jean-Paul Bodart
Director: Michael Pas
Sound Engineer: David Jacques


Script in English
MVO: Happy Birthday...
FVO: It was yesterday, darling...
MVO: Oh it was...

ANN: Avoid slipping up. Ford Transit with ESP as standard.
Script in Orginal Language
MVO: Bon anniversaire...
FVO: C’était hier mon chéri...
MVO: Ah c’était...

ANN: Evitez les dérapages. Ford Transit avec ESP de série.
Brief Explanation
The brief: Ford launched a 5 seconds Radio campaign to announce that their ESP system (ELECTRONIC STABILITY PROGRAM) is available on 5 of its Ford models (S-MAX, C-MAX,
TRANSITY, GALAXY and MONDEO).

The concept: You can slip up in life but you won’t slip up on the road (thanks to the ESP system).In French, the term slip up (déraper) has a double meaning which describes both a verbal slip up as well as skidding on the road.