FOREST CONSERVATION CHARITY: WOODPECKER

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Released:	July 2007
Advertiser:	ROBIN WOOD
Brand name:	FOREST CONSERVATION CHARITY
Agency:	MCCANN ERICKSON FRANKFURT INTERNATIONAL
Country:	Germany
Category:	Public health & safety

Credits:

Advertising Agency: McCANN ERICKSON FRANKFURT INTERNATIONAL, GERMANY
Executive Creative Director: Fritz Ehlers
Scriptwriter: Marcus Franke
Agency Producer: Anja Pick
Account Supervisor: Larissa Hinz
Advertiser's Supervisor: Dr. Rudolf Fenner
Sound Engineer: Emanuel Bergmann


Script in English
SFX: Forest sounds. Woodpecker taps 'S.O.S.' in morse code

ANN: The forests are in danger. Please help at www.robinwood.de
Script in Orginal Language
SFX: Wald. Dann hebt sich deutlich ein Specht heraus. In Intervallen klopft er laut 'S.O.S' des Morsealphabets.

ANN: Die Wälder sind in Not. Helfen Sie unter www.robinwood.de
Brief Explanation
The situation of the German forest is getting worse. Robin Wood is a non-profit organisation working against that, and therefore dependent on financial support. Trees can’t talk for themselves. So we decided to have a woodpecker informing the public about the S.O.S. situation in a simple but striking way.