Fuel: "MADE TO MOVE" Radio ad by Rmg Connect

Advertising Agency: RMG CONNECT, ITALY, Milan
Creative Director: Davide Boscacci
Creative Director: Davide Boscacci
Scriptwriter: Davide Boscacci
Agency Producer: Raffaella Caprera
Account Supervisor: Riccardo Ceresa
Advertiser's Supervisor: Francesca Repossi
Producer: Raffaella Caprera

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: (Accelerates throughout) Passion for performance, search for a better movement.

That’s what distinguishes Shell form other fuels. Since always we’ve been developing products at the forefront of technology to ensure the best performance ever. Our technicians are working to push the boundaries every day ever further so that every drop of fuel can take care of your engine and give you exhilarating driving sensations.

Passion for movement is driving us.
Come with us. www.Shell.it

Shell. Made to move.Full script of the ad in the original language
ANN: (Accelera) Passione per la performance, ricerca di un movimento migliore.

Ecco cosa contraddistingue Shell dagli altri carburanti. Da sempre sviluppiamo prodotti all’avanguardia della tecnologia per garantirti prestazioni sempre migliori. I nostri tecnici lavorano per spostare il limite ogni giorno un passo più in là perchè ogni goccia di carburante sappia prendersi cura del tuo motore e regalarti esaltanti sensazioni di guida.

È la passione per il movimento a guidarci.
Vieni con noi. www.Shell.it

Shell. Made to move.
Brief Explanation
Brief: Reconfirm Shell brand values, positioning and claim

Creative Solution: Shell means movement, performance and dynamism. The commercial has an institutional tone but accentuates Shell’s commitment to performance through a simple creative solution to justify the final claim through a gradual acceleration of the speaker’s voice.