| Examples: GILLETTE, FUSION RAZOR, BBDO NEW YORK, USA |
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FUSION RAZOR: CORE
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Original version
| Download original version (size: 847.6 KB; duration: 00:36) | |
| Released: | July 2006 |
| Advertiser: | GILLETTE  |
| Brand name: | FUSION RAZOR |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Cosmetics & beauty products
|
Credits:
Advertising Agency: BBDO NEW YORK, USA
Executive Creative Director: Al Merrin
Scriptwriter: Al Merrin
Agency Producer: Rani Vaz
Account Supervisor: James Stephens
Script in English
MVO1:Is this the Gillette Fusion script for me to read?
MVO2:Yes sir.
MVO1:Gillette Fusion. The comfort of 5 blades, plus the precision of one. The best shave ever. In manual or battery power …Wait a minute. Fusion is better than my beloved Mach3?
MVO2:Yes sir.
MVO1:I’ll have to try it.
MVO2:Go ahead.
MVO1:Oooooh! This is amazing. It’s better than my Mach3. But I must have creative license to put this into my own words.
MVO2:Take One
MVO1:Gillette Fusion. The comfort of five blades plus the precision of one…to give me the best shave ever.
MVO2:Much better, sir.
MVO1:Of course it is.
Brief Explanation
MVO1 is William Shatner