Gain Laundry Detergent: "SISTER" Radio ad by Leo Burnett, Toronto

Advertising Agency: LEO BURNETT TORONTO, CANADA, CANADA
Creative Director: Heather Chambers/Israel Diaz
Creative Director: Heather Chambers/Israel Diaz
Scriptwriter: Cam Boyd
Agency Producer: Tessa Waisglass
Account Supervisor: Caitlin Martin-Evans
Producer: Tessa Waisglass

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: At Gain Detergent we were moved to hear that you love new Gain with Baking Soda.

So we got R&B legend Brian McKnight to give your words the sparkle they deserve.

SFX: R&B music

MVO: (Singing) Hi, I just gotta say,
Gain with Baking Soda makes clothes smell so sparkling clean.
Even my sister loves it.
And she don’t love anything...

ANN: Word.
New Gain with baking soda. The sparkling clean with the scent you’ll really love.