GENEZI MP3 PLAYER: INTERVIEW

	Download original version (size: 1.3 MB; duration: 01:26) Download English version (size: 1.2 MB; duration: 01:15)
Released:	January 2008
Advertiser:	SONY ARGENTINA
Brand name:	GENEZI MP3 PLAYER
Agency:	Euro RSCG Buenos Aires
Country:	Argentina
Category:	Home electronics & audio-visual

Credits:

Advertising Agency: EURO RSCG BUENOS AIRES, ARGENTINA
Executive Creative Director: Gustavo Reyes
Creative Director: Mariano Dulhalde/Maxi Sanchez Correa/Tony Waissman
Scriptwriter: Nicolas Sommers
Agency Producer: Jose Luis Chaparro/ArielCoceres
Account Supervisor: Lujan Somoza
Advertiser's Supervisor: RAFAEL VIEIRA/PABLO BARAT


Script in English
SFX: Crowd cheer and applaud

MVO1: We are back with: Meet your artist!

MVO1: Brett, tell me how it all began…

MVO2: You know, I came out of the...the garage when I released my first song, CPU, and later with MONITOR. Oh, what an album, there’s a big song there called DELETE, that it my first hit. Later, came up songs such as TAB, COPY PASTE, CAPS LOCK, SHIFT, which ended up being THE BACKUP album.

MVO1: That’s your breakthrough album for your career, isn’t it?

MVO2: Yes, you could say so, it got me the HARD DISK award for New Album. And it also led me to create RAM MEMORY, with much deeper songs such as ACCEPT OR CANCEL, SOLITAIRE, MINESWEEPER, SAVE AS, ESCAPE, ENTER and MY DOCUMENTS…

MVO1: You had some issues with MY DOCUMENTS…

MVO2: Well I had a lawsuit for piracy, but I released it first, right along with songs such as ALT and PAGE SETUP.

MVO1: Brett, if you have to choose your favourite song?

MVO2: Oh, there are so many, so many, but I guess CONTROL Z, I wrote that one when I got back with my girlfriend.

MVO1: OK, thank you very much for coming Brett.

MVO2: A light round of applause is heard…

ANN: Now music on one side and PC on the other. With the new Sony Genezi Line with USB ports you don’t need a computer to transfer your music to MP3.
Find it at sonystyle.com

Script in Orginal Language
SFX: Crowd cheer and applaud

MVO1: We are back with: Meet your artist!

MVO1: Brett, tell me how it all began…

MVO2: You know, I came out of the...the garage when I released my first song, CPU, and later with MONITOR. Oh, what an album, there’s a big song there called DELETE, that it my first hit. Later, came up songs such as TAB, COPY PASTE, CAPS LOCK, SHIFT, which ended up being THE BACKUP album.

MVO1: That’s your breakthrough album for your career, isn’t it?

MVO2: Yes, you could say so, it got me the HARD DISK award for New Album. And it also led me to create RAM MEMORY, with much deeper songs such as ACCEPT OR CANCEL, SOLITAIRE, MINESWEEPER, SAVE AS, ESCAPE, ENTER and MY DOCUMENTS…

MVO1: You had some issues with MY DOCUMENTS…

MVO2: Well I had a lawsuit for piracy, but I released it first, right along with songs such as ALT and PAGE SETUP.

MVO1: Brett, if you have to choose your favourite song?

MVO2: Oh, there are so many, so many, but I guess CONTROL Z, I wrote that one when I got back with my girlfriend.

MVO1: OK, thank you very much for coming Brett.

MVO2: A light round of applause is heard…

ANN: Now music on one side and PC on the other. With the new Sony Genezi Line with USB ports you don’t need a computer to transfer your music to MP3.
Find it at sonystyle.com