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Examples: RMS RADIO MARKETING SERVICE, GERMAN NATIONAL FOOTBALL TEAM, CONSELLGRUPPE WERBEAGENTUR, Germany

Ads Archive / Radio

GERMAN NATIONAL FOOTBALL TEAM: PASSION FOR VICTORY

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Original version




Download original version (size: 273.1 KB; duration: 00:34)
Released: May 2004
Advertiser: RMS RADIO MARKETING SERVICE RMS RADIO MARKETING SERVICE
Brand name: GERMAN NATIONAL FOOTBALL TEAM GERMAN NATIONAL FOOTBALL TEAM
Agency: CONSELLGRUPPE WERBEAGENTUR CONSELLGRUPPE WERBEAGENTUR
Country: Germany Germany
Category: Entertainment & leisure Entertainment & leisure
Tags: Frankfurt Frankfurt

Credits:

Advertising Agency: CONSELLGRUPPE WERBEAGENTUR, GERMANY, Frankfurt
Creative Director: Klaus Peter Konieczny
Scriptwriter: Christiene Sipkema
Agency Producer: Swenja Zeh
Account Supervisor: Nina Batze
Director: Michael Ogrodowczyk
Sound Engineer: Armin Djalali


Script in English

Male Voice (bored, unemotional): Call me crazy, call me mad. Schäfer crossed to the centre. Header. Saved. Rahn to score from the back. Rahn strikes. Goal. Goal. Goal. Over. Over. Over. The game is over. Germany is World Champion.

SFX: Elated cheering in the stadium.

VO: Football lives on enthusiasm. So does our national team.
Script in Orginal Language

SFX: Sprecher (mit Nachdruck):

Mann (gelangweilt, emotionslos): Halten Sie mich für verrückt. Halten Sie mich für übergeschnappt. Schäfer nach innen geflankt. Kopfball. Abgewehrt. Aus dem Hintergrund müsste Rahn schießen. Rahn schießt. Tor. Tor. Tor. Aus. Aus. Aus. Das Spiel ist aus. Deutschland ist Weltmeister.

SFX: Jubel im Stadion.

VO: Fußball lebt von der Begeisterung. Unsere Nationalelf auch.
Brief Explanation

The copy refers to a world famous radio report by Herbert Zimmermann during the Football World Championship final Germany versus Hungary in 1954. Herbert Zimmermann did not simply report the game: he gave an emotional and enthusiastic commentary. The original recording stands for the regained self-confidence of the German nation.