Advertising Agency: OGILVY & MATHER JAPAN, JAPAN, Tokyo
Executive Creative Director: Marcus Jackson
Creative Director: Kohei Matsui
Scriptwriter: Takenori Hashimoto/Motonori Sugiyama
Sound Engineer: Hiromasa Koshikawa
Script in English
FVO1: What happened to you and the boss after that?
FVO2: He took me to a hotel.
FVO1: No way!
FVO2: He climbed on top of me.
FVO1: Then?
FVO2: Then he put his hand on…
ANN: Were you about to turn up the volume? Turn up the volume of your hair instead.
Hairceda from Aderans. Try now for free!
Script in Orginal Language
FVO1: Miyuki, anoato kachou to dou nattanoyo?
FVO2: Jitsuha… Hoteru ni sasowarechattesa…
FVO1: Uso-!
FVO2: Ikinari bed ni Oshitaosarete…
FVO1: Sorede?
FVO2: Kachou no te ga…
ANN: Ima radio wo volume up shiyouto shita anata, Jibun no kami mo volume up shimasenka? Hairceda by Aderans. Muryou taiken jisshi chuu!
Brief Explanation
Hairceda is an innovative product that turns up the volume of the hair by applying medicine that makes each hair thicker.
Aderans is a famous, leading anti-hair-thinning product company in Japan.
Targets are male consumers in their twenties and thirties who start to worry about thinning of their hair.
The Radio ad titled HOTEL WHISPERS was done by Ogilvy & Mather Japan advertising agency for product: Hairceda Hair Loss Treatment (brand: Aderans) in Japan. It was released in the Jun 2007.
Radio