Hanes Undergarments: "KITE FLYING" Radio ad by Mccann Erickson India

Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai
Creative Director: Prasoon Joshi
Scriptwriter: Prasoon Joshi/Raghu Bhat/Manish Bhatt
Agency Producer: Naren Multani
Account Supervisor: Namrata Nandan/Meera Gautam
Director: Ronnie Desai


Script in English
Kid (singing): I'm a kite master.

Uncle: Umm Karsan beta.

Kid: Hello uncle.

Uncle: What you doing on terrace?

Kid: Flying kite.

Uncle: But why string is hanging from you kite?

Kid: Have you seen anyone flying the kite without a string?

Uncle: But I want you to fly kite without string.

Kid: Uncle, it’s not possible.

Uncle: Why? Birds are flying without string. Why you need a string for the kite?

Kid: It’s not a bird.

Uncle: I want you to fly the kite without string.

Kid: Uncle, my kite fighting is going on. Just hold the reel.

Uncle: I’m not holding anything of yours. I want you to fly kite without string.

Kid: Uncle no, it’s not possible.

Uncle: I’m telling you I want it done. Fly the kite without the string. Fly the kite without the string. Fly the kite without the string.

Kid: Why are you spitting on my face?

Announcer: If you are irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes tagless undergarments. Hanes. Original tagless comfort.
Brief Explanation
Kite flying is a big sport in India. You can see hundreds of kids on their terraces (balconies) holding on to their kite strings with great determination as they get into kite fights. The spot is a conversation between an overbearing uncle and his young nephew.