Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai Creative Director: Prasoon Joshi Scriptwriter: Prasoon Joshi/Raghu Bhat/Manish Bhatt Agency Producer: Naren Multani Account Supervisor: Namrata Nandan/Meera Gautam Director: Ronnie Desai
Script in English Kid (singing): I'm a kite master.
Uncle: Umm Karsan beta.
Kid: Hello uncle.
Uncle: What you doing on terrace?
Kid: Flying kite.
Uncle: But why string is hanging from you kite?
Kid: Have you seen anyone flying the kite without a string?
Uncle: But I want you to fly kite without string.
Kid: Uncle, it’s not possible.
Uncle: Why? Birds are flying without string. Why you need a string for the kite?
Kid: It’s not a bird.
Uncle: I want you to fly the kite without string.
Kid: Uncle, my kite fighting is going on. Just hold the reel.
Uncle: I’m not holding anything of yours. I want you to fly kite without string.
Kid: Uncle no, it’s not possible.
Uncle: I’m telling you I want it done. Fly the kite without the string. Fly the kite without the string. Fly the kite without the string.
Kid: Why are you spitting on my face?
Announcer: If you are irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes tagless undergarments. Hanes. Original tagless comfort. Brief Explanation Kite flying is a big sport in India. You can see hundreds of kids on their terraces (balconies) holding on to their kite strings with great determination as they get into kite fights. The spot is a conversation between an overbearing uncle and his young nephew.
The Radio ad titled KITE FLYING was done by Mccann Erickson India advertising agency for product: Hanes Undergarments (brand: Hanes) in India. It was released in the Nov 2004.