Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai Creative Director: Prasoon Joshi Scriptwriter: Prasoon Joshi/Raghu Bhat/Manish Bhatt Agency Producer: Naren Multani Account Supervisor: Namrata Nandan/Meera Gautam Director: Ronnie Desai
Script in English Customer: Aye thambi.
Mechanic: Hello sir.
Customer: Take out my stepney from my scooter 7827.
Mechanic: Sir you keep it.
Mechanic: Road here are very bad. Puncture…nail… scooter … inside … psshh… happen…
Customer: An aeroplane goes in the air. All sorts of things are in the air. Does an aeroplane have a stepney? Boat goes in the water all over. Does a boat have a stepney? Why does my scooter need a stepney, I say.
Mechanic: Sir, philosophy fail when puncture happen.
Customer: You walk on the road everyday?
Mechanic: I live on the road sir. What you talk?
Customer: Do you carry a third extra leg I say? So why are you saying I should keep my stepney? Do you mean to say I Ravi Kumar Kottayam Nayar am lying? You are saying I should keep my stepeney. Ahh…you mechanics are rascals I say? You are highway robbers I say. You are cheats…
Announcer: If you are irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes tagless undergarments. Hanes. Original tagless comfort. Brief Explanation The spot is a conversation between an aggressive South Indian customer and a meek mechanic. The mechanic is trying to get in his point but the customer is convinced that he's just trying to fool him.
The Radio ad titled STEPNEY was done by Mccann Erickson India advertising agency for product: Hanes Undergarments (brand: Hanes) in India. It was released in the Nov 2004.