Hanes Undergarments: "STEPNEY" Radio ad by Mccann Erickson India

Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai
Creative Director: Prasoon Joshi
Scriptwriter: Prasoon Joshi/Raghu Bhat/Manish Bhatt
Agency Producer: Naren Multani
Account Supervisor: Namrata Nandan/Meera Gautam
Director: Ronnie Desai


Script in English
Customer: Aye thambi.

Mechanic: Hello sir.

Customer: Take out my stepney from my scooter 7827.

Mechanic: Sir you keep it.

Customer: Why?

Mechanic: Road here are very bad. Puncture…nail… scooter … inside … psshh…
happen…

Customer: An aeroplane goes in the air. All sorts of things are in the air. Does an aeroplane have a stepney? Boat goes in the water all over. Does a boat have a stepney? Why does my scooter need a stepney, I say.

Mechanic: Sir, philosophy fail when puncture happen.

Customer: You walk on the road everyday?

Mechanic: I live on the road sir. What you talk?

Customer: Do you carry a third extra leg I say? So why are you saying I should keep my stepney? Do you mean to say I Ravi Kumar Kottayam Nayar am lying? You are saying I should keep my stepeney. Ahh…you mechanics are rascals I say? You are highway robbers I say. You are cheats…

Announcer: If you are irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes tagless undergarments. Hanes. Original tagless comfort.
Brief Explanation
The spot is a conversation between an aggressive South Indian customer and a meek mechanic. The mechanic is trying to get in his point but the customer is convinced that he's just trying to fool him.