HARDWARE STORE: DREAM

	Download original version (size: 480.6 KB; duration: 01:01)
Released:	March 2006
Advertiser:	ORCHARD SUPPLY HARDWARE
Brand name:	HARDWARE STORE
Agency:	OGILVY & MATHER
Country:	USA
Category:	Fast food outlets & restaurants
Tags:	Chicago

Credits:

Advertising Agency: OGILVY & MATHER, USA, Chicago
Creative Director: Joe Sciarrotta/Mitch Gordon
Scriptwriter: David Metcalf


Script in English
SFX: A guy has been lost in a home improvement warehouse for days. We hear his journal
entries. Hear ambient warehouse sounds.

MVO: Day 12. Today I set up camp in the lawn and garden aisle. It was more comfortable than
the tubs in the bath section. Exhausted from all the walking, I crawled behind some lawn
ornaments and drifted asleep on a bag of mulch. It was the same dream as before… There I am in my backyard, the moment I finally finish the swing set for my son. But when I turn around, he’s not a kid anymore. He’s a grown man. Beard and all. It’s a haunting image. One that I know I won’t escape until I find my way out of this maze.

ANN: Don’t get lost in a warehouse. To find everything you need quickly and easily in a place
where there’s always someone to help… Step 1: OSH. And don't miss the OSH pre-summer
sale going on now through May 7th. Find big saving like jumbo six packs of Patunias, normally $1.99 now just 2 for $3.00. And save %20 off all types of work and garden gloves. For great prices on eveything you need for summer, Step 1: OSH.