HEAD & SHOULDERS SHAMPOO: BROADWAY BERNADETTE

	Download original version (size: 1.7 MB; duration: 00:45)
Released:	February 2008
Advertiser:	PROCTER &GAMBLE
Brand name:	HEAD & SHOULDERS SHAMPOO
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Cosmetics & beauty products
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Tony Granger
Creative Director: Paula Dombrow/Icaro Doria
Scriptwriter: Aryan Aminzadeh/Kristin Graham/Julia Neumann/Michael Schachtner
Agency Producer: Eric Korte
Account Supervisor: Tara Allerton
Sound Engineer: Rick Oakley


Script in English
FVO: I get a lot of attention. A star quality that a few unnamed producers just refuse to see in me.

What they did see, apparently at my last audition, was my dandruff. Oh, I’m embarrassed to say it: dandruff! I thought it would give me character. Well...what it didn’t give me was a callback.

So I hopped on over to the store gave the itsy-bitsy little man a five-dollar bill, he gave me Head & Shoulders. My little miracle!

Now, Mr. Producer, my scalp and I are ready for the spotlight.

ANN: You’ve got bigger problems than dandruff. This message brought to you by Head and Shoulders.