HEAD & SHOULDERS SHAMPOO: MISSING WORDS

	Download original version (size: 1.1 MB; duration: 00:36)
Released:	April 2008
Advertiser:	Procter&Gamble
Brand name:	HEAD & SHOULDERS SHAMPOO
Agency:	BADE OG
Country:	Norway
Category:	Cosmetics & beauty products
Tags:	Oslo

Credits:

Advertising Agency: UNCLE GREY OSLO, NORWAY, Oslo
Creative Director: Frank Nystuen
Scriptwriter: Elling Aarflot/Frank Nystuen
Agency Producer: Frank Nystuen
Director: Petter Jahre


Script in English
Child: Papa?
MVO: Hmmm...?
Child: How did that wonderful song go again?
MVO: I tell you, little girl. It goes something like this...

SFX: Accordion

MVO: (Singing) ...knees and toes, knees and toes
...knees and toes, knees and toes
And eyes and ears and mouth and nose
...knees and toes, knees and toes

Thanks to Head and Shoulders, you no longer has to worry about your head and shoulders.

FVO: Thank you papa.
Brief Explanation
The song 'Head, Shoulders, Knees and Toes' is one of the first songs that children in Norway learn at the kindergarten. Because of that almost every Norwegian knows the song in and out.

By removing the words 'Head' and 'Shoulders' from the lyrics, people will automatically think about Head and Shoulders shampoo when they hear the song. We think that will make the message really strong.