HEAD & SHOULDERS SHAMPOO: STATISTIC SPENCER

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Released:	February 2008
Advertiser:	PROCTER &GAMBLE
Brand name:	HEAD & SHOULDERS SHAMPOO
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Cosmetics & beauty products
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Tony Granger
Creative Director: Paula Dombrow/Icaro Doria
Scriptwriter: Aryan Aminzadeh/Kristin Graham/Julia Neumann/Michael Schachtner
Agency Producer: Eric Korte
Account Supervisor: Tara Allerton
Sound Engineer: Rick Oakley


Script in English
MVO: I once had dandruff that covered 8-9% of my scalp. 4 out of 5 girls I dated noticed my flakes within an average of 2.3 days.

After some evaluation in a 10 times magnification mirror, I came to the conclusion that this matter required resolution. I purchased a 14.2 fluid ounce bottle of Head and Shoulders Pyrithione Zinc Dandruff Shampoo.

I washed my hair daily for 72 seconds with an 18-milliliter application of Head and Shoulders. Then I’d rise, and repeat. Then I’d rinse, and repeat. Then I’d rinse.

My scalp is now exponentially healthier. If I were to ask a woman at random out on a date, there’s a 51.8% chance she would respond affirmatively. Ah, give or take a 2% margin of error.

ANN: You got bigger problems than dandruff. This message brought to you by Head and Shoulders