HEATING AND AIR-CONDITIONING: MODEL TRAIN ENTHUSIAST

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Released:	September 2006
Advertiser:	AMERICAN STANDARD
Brand name:	HEATING AND AIR-CONDITIONING
Agency:	DraftFCB
Country:	USA
Category:	Home electronics & audio-visual
Tags:	New York

Credits:

Advertising Agency: DRAFTFCB, USA, New York
Executive Creative Director: Rodd Chant
Creative Director: GCD: Sandy Greenberg/Terri Meyer
Scriptwriter: Robert Rooney; Matthew Bottkol
Agency Producer: Laura Benjamin
Account Supervisor: Diane Olsen
Sound Engineer: Scott Persson


Script in English
MVO1: Are you a Model Train Enthusiast? Do you spend a lot of time indoors? Do you own
more than 3 pairs of overalls? Can you name more than 5 hobo kings? Is your personal motto “I
think I can, I think I can” Do you enjoy feeling like a giant? Are you obsessed with finding a fake
hobo that’s 1/25th the scale of a real hobo? Are the only people you’re comfortable around very
small and glued to a rock? Are you a “caboose” man? Do you consider yourself an engineer,
even though you dropped out of high school? Is there a red handkerchief tied around your neck?
Right now? Have you been working on the railroad? All the livelong day? If so… you are a
Model Train Enthusiast, and you should not buy an American Standard heating and air
conditioning system. It will make your home so comfortable you’ll never want to leave. And you,
my tiny rail-riding friend, need to get out.

ANN:American Standard heating and air conditioning. Maybe it’s too comfortable.