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Examples: AMERICAN STANDARD, HEATING AND AIR-CONDITIONING, DraftFCB, USA

Ads Archive / Radio

HEATING AND AIR-CONDITIONING: ROMANCE NOVEL ADDICT

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Released: September 2006
Advertiser: AMERICAN STANDARD AMERICAN STANDARD
Brand name: HEATING AND AIR-CONDITIONING HEATING AND AIR-CONDITIONING
Agency: DraftFCB DraftFCB
Country: USA USA
Category: Home electronics & audio-visual Home electronics & audio-visual
Tags: New York New York

Credits:

Advertising Agency: DRAFTFCB, USA, New York
Executive Creative Director: Rodd Chant
Creative Director: GCD: Sandy Greenberg/Terri Meyer
Scriptwriter: Robert Rooney; Matthew Bottkol
Agency Producer: Laura Benjamin
Account Supervisor: Diane Olsen
Sound Engineer: Scott Persson


Script in English

MVO1: Are you a Romance Novel Addict? Do you spend a lot of time indoors? Do all your
books have shirtless pirate captains on the dust jacket? Do you wish your husband were a
saucy bootblack? Do you long for ribaldry? Is your name Lady Virginia Hyde Kensington
Smythe… in your mind? Have you found the fiery burn of passion unbridled on page 345, but
not from that thing you call a husband? Do you wish just for a little extra excitement you had an
identical twin that was out to destroy you? Do you secretly love a man you can never have,
because he’s entirely fictional? Have you told your spouse that if a striking and commanding
man of noble blood comes along on a white stallion to whisk you away to his county estate, all
bets are off? If so… you are a Romance Novel Addict, and you should not buy an American
Standard heating and air conditioning system. It will make your home so comfortable you’ll
never want to leave. And you, my lovelorn lass, need to get out.

ANN:American Standard heating and air conditioning. Maybe it’s too comfortable.