HEATING SYSTEMS: FEELS LIKE SUMMER

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Released:	January 2008
Advertiser:	BERETTA
Brand name:	HEATING SYSTEMS
Agency:	Publicis Romania
Country:	Romania
Category:	Home electronics & audio-visual
Tags:	Bucharest

Credits:

Advertising Agency: PUBLICIS ROMANIA, ROMANIA, Bucharest
Creative Director: Razvan Capanescu
Scriptwriter: Dan Frinculescu/Mihai Ion
Agency Producer: Camelia Efrimov
Sound Engineer: Andrei Petre Tatu


Script in English
SFX: Music - Hawaiian guitar playing Jingle Bells.

ANN: Enjoy summer all year long! Beretta, heating systems warmly recommended.

SFX: Boiler sound

Script in Orginal Language
SFX: Muzica - Hawaiian guitar dar Jingle Bells

ANN: Bucura?i-v? de vara tot timpul anului! Beretta, centrale termice recomandate cu caldura.

SFX: Boiler sound

Brief Explanation
The whole Beretta campaign was around a generic benefit that client want it to communicate - the warm feeling in your house. This radio presents in a very simple manner a summer/warm feeling of Hawaii, using the specific sound of a holiday in the warmth - the ukulele sound. What we convey is that you can have summer anytime you want, in your house. With Beretta Heating Systems.