Hedex Pain Relief: "LION" Radio ad by Ogilvy & Mather

Advertising Agency: OGILVY & MATHER, KENYA, Nairobi
Creative Director: Jon Quail
Scriptwriter: Jon Quail
Agency Producer: Josie Kamunyo
Account Supervisor: Tazash Kashorda
Sound Engineer: Sounds & Pictures


Script in English
MVO: How powerful is Hedex? If Hedex were a king, it'd be ...

SFX: Lion roars loudly.

MVO: (while running) a lion.

SFX: Roaring.

MVO: But it's not! It's a painkiller. Hedex. The strength to clear headaches fast.

MVO 2: If symptoms persist, seek medical advice.