HIBIKI 30 YEARS WHISKY: LIFETIME

	Download original version (size: 2.3 MB; duration: 02:30) Download English version (size: 2.8 MB; duration: 03:03)
Released:	December 2007
Advertiser:	SUNTORY
Brand name:	HIBIKI 30 YEARS WHISKY
Agency:	DENTSU
Country:	Japan
Category:	Alcoholic drinks
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Hisashi Hayashi/Hideo Kato/Yasuyuki Kawano/Hideshi Makishima
Scriptwriter: Jyunya Eguchi/Toshiko Tsukahara
Advertiser's Supervisor: Hideo Kato
Director: Sachiko Nakayama
Sound Engineer: Toshimasa Yanagihara


Script in English
SFX: Music

MVO: One day, God who lives in heaven gathered all living things and decided on how long they would live.
Hmmm...30 years.
Man came first, and he was declared 30 years.
But man complained that it was too short.

Hmmm...40 years.
Next came the dog, and it was declared 40 years.
But the dog refused to serve his master for so long, and got it reduced to half.

Hmmm...50 years.
Then came the donkey and it was declared 50 years.
But the donkey said he couldn’t bear carrying heavy loads for so long, and got it reduced to half.

Hmmm...60 years.
Last came the monkey, and it was declared 60 years.
But the monkey whined that he couldn't stay frisky at such an old age, and got it reduced to half.

So, the shortened lives of the dog, donkey and monkey were given to Man, extending his life from 30 years to over 100 years.

But, the life that Man gained also meant taking the responsibilities the animals would have had to bear.
So, Man was destined to encounter trials and tribulations after living the 30 years that was first given to him.
He would have to protect the home like a dog.
He would have to bear the burden of work like a donkey.
He would have to behave optimistically like a monkey.
It would be a long, long life.
But God was watching. And among all the animals, He gave Man a special treat.

MVO: One way to forget life’s burden for a moment.
SFX: Glugging
MVO: Suntory Whisky Hibiki 30 years. When you pass thirty...
Script in Orginal Language
SFX: Music

MVO: Aruhi, ten no kamisama wa, ikimonotachi wo atsumete jumyo no nagasa wo kimeta.
Uuuu. Sanju nen.
Mazu, ningen wa, jumyo wo sanjunen to tsugerareta.
Shikashi ningen wa, soredewa mijikasugiru to monku wo itta.

Uuuuuun. Yonjunen.
Tsuduite inu wa, jumyo wo yonjunen to tsugerareta.
Shikashi inu wa, sonnani nagaku kainushini tsukaeruno wa gomenda to, hanbun ni shitemoratta.

Uuuuuun, gojunen.
Soshite roba wa, jumyo wo gojunen to tsugerareta. Shikashi roba wa, sonnaninagaku omoni wo seotteirarenai to hanbunni shitemoratta.

Uuuuuun, rokujunen.
Saigo ni saru wa, jumyo wo rokujunen to tsugerareta. Shikashi saru wa, sonnani toshioite wa youki ni Hurumaenai to naki wo ire, hanbun ni shitemoratta.

Koushite, inu, roba, saru ga herashitabun no inochi wo ningen wa moraiuke, sanjunen datta jumyo wa, Hyakusai wo koeta.

Tokoroga moratta inochini wa, doubutsutachi ga hikiukeruhazudatta shigoto mo hukumareteitasei de, ningen wa, motomoto no jibun no inochi dearu sanju wo sugita atarikara, samazama na kurou wo seou youni naru. inuno yoni, ie wo mamori, robano yoni, hataraki, saruno yoni, akaruku hurumau, nagai, nagai, jinsei.

Sonna sugata wo mita kamisama wa, takusanno ikimono no nakade, ningen dakeni, aru, tokubetsu na tanoshimi wo, hitotsu ataeta.

SFX: Clinking
MVO: Jinsei no kurou wo, ittoki wasureru houhou.
SFX: Glugging
MVO: Sanjussai wo sugitara, suntory whisky, hibiki. Sanjunen.
Brief Explanation
We created this children's story-like radio commercial, which was directed at adult consumers of alcohol, to explain why Suntory Whisky "Hibiki 30 years" is one of the best quality whisky brands in Japan. The ad has become a popular topic on the Internet and contributed to strengthening Suntory's brand image.