High School: "METAL" Radio ad by Grey Mexico

Advertising Agency: GREY MEXICO, MEXICO
Executive Creative Director: Emilio Solís
Creative Director: Joanna López/Edgar Verne
Scriptwriter: Joao Raya/Manuel Vera
Agency Producer: Mónica del Moral
Account Supervisor: Gaspar Pérez
Advertiser's Supervisor: Armando Nava
Sound Engineer: Ernesto Barraza


Script in English
SFX: Metal music.

MVO (singing): Metal is a singular element because of its ability
To conduct heat and electricity
It is found in the Table of Chemical Elements
It has different characteristics: it can be shiny, thick or pliable...

ANN: Some of us learn better by ear. That’s why at Unitec High School we combine teaching with multimedia technology to reinforce learning by means of audio-visual stimulation.
Unitec High School. A different way to learn.

Script in Orginal Language
SFX: Ritmo de metal.

MVO: El metal es el elemento distinguido por su habilidad
Para conducir calor y electricidad.
Está agrupado en la tabla de los elementos químicos.
Tiene propiedades: pueden ser brillantes, tener alta densidad y maleables…

ANN: Hay quien aprende mejor de oido. Por eso en la Prepa Unitec combinamos la
enseñanza con tecnología multimedia para reforzar la forma audiovisual en la que aprendes.
Prepa Unitec. Aprende diferente.

Brief Explanation
Brief: High schools in Mexico have a traditional learning process. Unitec High School developed a new way to teach in an interactive way using Multimedia technology.

Objective: Catch the interest of students directing them to Unitec High School with information about its learning process.

Execution: We created songs with popular rhythms. We wrote lyrics that actually teach something on different themes. This way we caught the interest of students in a memorable way.