HIGH SCHOOL: NEWTON

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Released:	November 2007
Advertiser:	UNITEC
Brand name:	HIGH SCHOOL
Agency:	GREY MEXICO
Country:	Mexico
Category:	Commercial public services

Credits:

Advertising Agency: GREY MEXICO, MEXICO
Executive Creative Director: Emilio Solís
Creative Director: Joanna López/Edgar Verne
Scriptwriter: Joao Raya/Manuel Vera
Agency Producer: Mónica del Moral
Account Supervisor: Gaspar Pérez
Advertiser's Supervisor: Armando Nava


Script in English
SFX: Techno music.

MVO: (Singing) What goes up must come down
is what Newton said when he was sitting under an apple tree.
That’s how the theory originated,
The apple thing was a total coincidence....
That’s how the theory originated,
The apple thing was a total coincidence....

ANN: Some of us learn better by ear. That’s why at Unitec High School we combine teaching with multimedia technology to reinforce learning by means of audio-visual stimulation.
Unitec High School. A different way to learn.

Script in Orginal Language
SFX: Techno music

MVO: (Cantante) Todo lo que sube tiene que bajar,
dijo Newton cuando estaba sentado en un manzano,
si así fue como la teoría nació,
fue un accidente lo de la manzana....
si así fue como la teoría nació,
fue un accidente lo de la manzana....

ANN: Hay quien aprende mejor de oido. Por eso en la Prepa Unitec combinamos la enseñanza con tecnología multimedia para reforzar la forma audiovisual en la que aprendes.
Prepa Unitec. Aprende diferente.


Brief Explanation
Brief: High schools in Mexico have a traditional learning process. Unitec High School, developed a new way to teach in an interactive way using Multimedia technology.

Objective: Catch the interest of students directing them to Unitec High School with information about its learning process.

Execution: We created songs with popular rhythms. We wrote lyrics that actually teach something on different themes. This way we catched the interest of students in a memorable way.