High School: "PHOTOSYNTHESIS" Radio ad by Grey Mexico

Advertising Agency: GREY MEXICO, MEXICO
Executive Creative Director: Emilio Solís
Creative Director: Joanna López/Edgar Verne
Scriptwriter: Joao Raya/Manuel Vera
Agency Producer: Mónica del Moral
Account Supervisor: Gaspar Pérez
Advertiser's Supervisor: Armando Nava
Sound Engineer: Ernesto Barraza


Script in English
SFX: Reggae music.

MVO: (singing) Photosynthesis is a series of processes in some plants
That use energy from light to transform inorganic matter into organic.

Choir: Photosynthesis, photosynthesis...

ANN: Some of us learn better by ear. That’s why at Unitec High School we combine teaching with multimedia technology to reinforce learning by means of audio-visual stimulation.
Unitec High School. A different way to learn.

Script in Orginal Language
SFX: Reggae music.

MVO: (Cantante) La fotosíntesis es una serie de procesos de algunas plantas Que captan la energía de la luz para transformar la materia inorgánica en organíca

Choir: Fotosíntesis, fotosíntesis, fotosíntesis...

ANN: Hay quien aprende mejor de oido. Por eso en la Prepa Unitec combinamos la enseñanza con tecnología multimedia para reforzar la forma audiovisual en la que aprendes. Prepa Unitec. Aprende diferente.



Brief Explanation
Brief: High schools in Mexico have a traditional learning process. Unitec High School developed a new way to teach in an interactive way using multimedia technology.

Objective: Catch the interest of students directing them to Unitec High School with information about its learning process.

Execution: We created songs with popular rhythms. We wrote lyrics that actually teach something on different themes. This way we caught the interest of students in a memorable way.