HIGH-SPEED TRAIN SERVICE: SEEK

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Released:	February 2006
Advertiser:	EUROSTAR
Brand name:	HIGH-SPEED TRAIN SERVICE
Country:	Belgium
Category:	Entertainment & leisure
Tags:	Brussels

Credits:

Advertising Agency: TBWA\BRUSSELS, BELGIUM
Creative Director: Jan Macken/François Daubresse
Scriptwriter: Koen Nuyts/Tony Naudts-Ducène
Agency Producer: Mieke Vandewalle
Account Supervisor: Sandra Wille
Advertiser's Supervisor: Anne-Françoise Piette/Véronique Vergeynst/Ilde Demartelaere
Director: Kris/Nico


Script in English
MVO: London calling…The network for those brave souls who still take the plane to London. Message for Maurice who is trying to find a parking place at Brussels airport: Seek and you shall find. You’re wasting time

ANN: Why resist any longer? Surf eurostar.com. Choose Eurostar Business Premier. Work for
2 hours 15 minutes in peace and total comfort. And get free parking at Brussels Midi.

SFX: Fast train sound

ANN: It is time to take Eurostar.

Script in Orginal Language
VO: Ici Londres... le reseau des courageux qui prennent encore l’avion pour Londres. Un
message pour philippe, qui cherche toujours une place de parking à zaventem: Qui cherche, trouve le temps long je répète: qui cherche, trouve le temps long.

ANN: A quoi bon de resister? Surfez Eurostar.com. Choisissez eurostar business premier: travaillez durant 2h15 au calme, dans un confort totale et bénéficiez du parking
gratuit à Bruxelles Midi.

SFX: Fast train sound

ANN: Il est temps de prendre Eurostar.


Brief Explanation
The commercials are part of the radio broadcasts on www.radiolondres.be. There, complete
radio programs give advice to people who still take the plane to London, a complicated journey. The amateurish approach and the ancient sound of the resistance radio underline how totally outdated it is to still take the plane to London. Although Radio London persists in defending flying to London, the listener understands Eurostar is a far better solution.