Ads Archive / Radio
HIGH-SPEED TRAIN SERVICE: SNAIL
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Original versionEnglish version
| Download original version (size: 484.3 KB; duration: 00:30) Download English version (size: 484.3 KB; duration: 00:30) | |
| Released: | February 2006 |
| Advertiser: | EUROSTAR  |
| Brand name: | HIGH-SPEED TRAIN SERVICE |
| Country: | Belgium |
| Category: |
Entertainment & leisure
|
| Tags: |
Brussels
|
Credits:
Advertising Agency: TBWA\BRUSSELS, BELGIUM
Creative Director: An Macken/François Daubresse
Scriptwriter: Koen Nuyts/Tony Naudts-Ducène
Agency Producer: Mieke Vandewalle
Account Supervisor: Sandra Wille
Advertiser's Supervisor: Anne-Françoise Piette/Véronique Vergeynst/Ilde Demartelaere
Director: Kris/Nico
Script in English
MVO: London calling…The network for those brave souls who still take the plane to London from
John, in a taxi between Heathrow and London… to his boss Charles. The motley snail is taking his time. I repeat: The motley snail is taking his time
ANN: Why resist any longer? Surf eurostar.com From now on, every weekday a tenth train to the
centre of London, so you can come and go when you want.
SFX: Fast train sound
ANN: It is time to take Eurostar
Script in Orginal Language
MVO: Dit is Radio Londen... De verzetsradio voor mensen die op Londen blijven vliegen.Een
bericht van Piet, in een taxi in een file tussen Heatrow en Londen... voor zijn baas Alain. De bonte wijngaardslak treuzelt... ik herhaal De bonte wijngaardslak treuzelt...
ANN: Waarom je nog verzetten? Surf gewoon naar eurostar.com Kies Eurostar Standaard. Ons
basisaanbod dat je in 2u15 naar hartje Londen brengt.
SFX: Fast train sound
ANN: Hoog tijd om Eurostar te nemen.
Brief Explanation
The commercials are part of the radio broadcasts on www.radiolondres.be. There, complete
radio programs give advice to people who still take the plane to London, a complicated journey. The amateurish approach and the ancient sound of the resistance radio underline how totally outdated it is to still take the plane to London. Although Radio London persists in defending flying to London, the listener understands Eurostar is a far better solution.