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Ads Archive / Radio
HIGHLIGHTER PENS: HISTORY
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Original version
| Download original version (size: 233.9 KB; duration: 00:29) | |
| Released: | December 2006 |
| Advertiser: | HINDUSTAN PENCILS  |
| Brand name: | HIGHLIGHTER PENS |
| Agency: | OGILVY & MATHER |
| Country: | INDIA |
| Category: |
Miscellaneous
|
| Tags: |
Mumbai
|
Credits:
Advertising Agency: OGILVY & MATHER, INDIA, Mumbai
Executive Creative Director: PIYUSH PANDEY
Creative Director: ZENOBIA PITHAWALLA
Scriptwriter: KEEGAN PINTO/KARAN AMIN
Agency Producer: ZAHEERALI FURNITUREWALLA
Account Supervisor: DEEPIKA SABHARWAL/REEMA VAZIRANI
Director: Ronnie Desai
Sound Engineer: ALLEN RAMTEKE
Script in English
FVO1: European traders came to India with the arrival of Vasco da Gama in 1498 in search of the spice trade. After the 1757 Battle of Plassey, during which the British army under Robert Clive defeated the Nawab of Bengal, the British East India Company established itself. This was the beginning of the British Raj in India. (LOUD) The Company gained administrative rights over Bengal, Bihar, and Orissa in 1765 after the Battle of Buxar. (BACK TO NORMAL VOLUME) They then annexed Punjab in 1849 after the death of Maharaja Ranjit Singh.
ANN: Highlighter Pens from Apsara.