Highlighter Pens: "HOLLAND" Radio ad by Ogilvy Guatemala

Advertising Agency: OGILVY GUATEMALA, GUATEMALA, Guatemala City
Executive Creative Director: José Contreras
Creative Director: Jonathan Bell
Creative Director: Jonathan Bell
Scriptwriter: Jonathan Bell
Agency Producer: Juan Chavez
Account Supervisor: Byron De Paz
Director: Marco Tulio Girón
Producer: Juan Chavez

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Vincent WIlliam Van Gogh was born in Holland on March 30th 1853...

SFX: Double highlighter stroke

MVO1: A great painter and one of the most famous artists of the post-impressionist period...

MVO2: Pssst, pssst! You noticed, right? Holland, March 30th, 1853.

MVO1: His work amounts to approximately 900 paintings and 1600 drawings. Van Gogh's influence in post-impressionism...

MVO2: Hey, hey you! You won't forget, will you? Holland, March 30th, 1853.

MVO1: Some of his most famous work includes The Harvest, The White Orchard, The Night...

MVO2: Hello?! March 30th, 1853, Holland.

MVO1: Van Gogh's last years were affected by his numerous and permanent mental problems...

MVO2: Hey, hey... time out, Holland, March 30th, 1853!

MVO: He sold only one painting during his lifetime and it wasn't until his death that Van Gogh became famous for his work...

ANN: Pilot Highlighters.

SFX: Double highlighter stroke

ANN: You won't forget.Full script of the ad in the original language
MVO1: Vincent William Van Gogh, oriundo de Holanda, nacio el 30 de marzo de 1853.

SFX: Subrayado del resaltador, dos veces

MVO1: Gran pintor y figura destacada del post-impresionismo...

MVO2: Pssst, pssst! Te fijaste va? Holanda, 30 de Marzo de 1853.

MVO1: Eh llegó a pintar 900 cuadros y 1600 dibujos, la influencia de Van Gogh en el post impresionismo...

MVO2: Hey, hey no se te olvida verdad? 30 de Marzo, Holanda, 1853!

MVO1: ...y entre sus obras se encuentran la cosecha, el huerto blanco y la noche...

MVO2: Pssst, pssst! Vos, 30 de Marzo de 1853.

MVO1: ...y los últimos años de Van Gogh estuvieron marcados por sus permanentes problemas mentales...

MVO2: Pssst, Papaito Pssst, no se te olvide hombre, 30 de Marzo 1853, Holanda!

MVO1: Finalmente un día de verano salió a caminar por el campo y se dispara con un arma de fuego en el pecho y...

ANN: Resaltadores Pilot.

SFX: Subrayado del resaltador, dos veces

ANN: Se te va a quedar!
Brief Explanation
Our client was looking for create one radio ad to comunicate to people the first and strong benefit of Pilot highlighters which is to make information which is important, stand out and be easliy recalled.