Hilux: "RAPPER" Radio ad by Draftfcb Johannesburg

Advertising Agency: DRAFTFCB JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Adam Wittert
Creative Director: Molefi Thulo
Creative Director: Molefi Thulo
Scriptwriter: Molefi Thulo/Kush Chetty
Agency Producer: Karin Keylock
Account Supervisor: Mike di Terlizzi
Advertiser's Supervisor: Pieter Klerck
Director: Molefi Thulo/Kush Chetty
Producer: Karin Keylock
Sound Engineer: Paul Geddes
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Urban street ambience; beat-boxing and cheering
MVO1: (Rapping) Yo I hit MCs hard, I break ‘em in two
I’m the unstoppable force, destroy your whole platoon
Amateur rappers can’t match my skills
Try ‘n test me I’ll end your careers
See everybody knows...
SFX: Car approaches
MVO1: ...that I love teddy bears
Fluffy and cuddly I stack ‘em on my bed
Every time when I sleep, I know my teddy’s next to me...
SFX: Car drives away; crowd shout and laugh
ANN: Tough isn’t tough in the presence of a Hilux.
Visit www.HiluxCountry.co.za to find out more.
Lead the way.
SFX: Toyota mnemonic
ANN: Toyota.
Brief Explanation
The aim of the campaign is to further entrench the Toyota Hilux as an unbelievably tough vehicle.
The ads use people or things that we would normally consider to be tough and prove just how 'tame' they are in the presence of a Hilux.