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HIT INSECT REPELLENT: CHINESE SONG
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Original version
| Download original version (size: 1.1 MB; duration: 00:28) | |
| Released: | December 2007 |
| Advertiser: | GODREJ SARA LEE  |
| Brand name: | HIT INSECT REPELLENT |
| Agency: | PUBLICIS AMBIENCE |
| Country: | INDIA |
| Category: |
Pharmacy
|
| Tags: |
Mumbai
|
Credits:
Advertising Agency: PUBLICIS AMBIENCE, INDIA, Mumbai
Executive Creative Director: Ashish Khazanchi/Prasanna Sankhe
Creative Director: Ashish Khazanchi/Prasanna Sankhe
Scriptwriter: Ashish Khazanchi/Prasanna Sankhe
Agency Producer: Fabian Fernandes
Account Supervisor: Nehal Tolia
Advertiser's Supervisor: Kapil Dev Pillai
Sound Engineer: Derrick
Script in English
SFX: Mosquito buzzing transforms into a Chinese song
ANN: Now all Indian mosquitoes are singing in China.
Because the new powerful HIT Aerosol is now available for Rs. 49/- across India.
Brief Explanation
Across all Indian Radio stations where 'Hindi Bollywood' music and songs constantly flood the listener, the sudden appearance of a Chinese melody on the radio station jolted the attention of target audience and made the point effectively that the new Hit aerosol is so powerful that it can drive mosquitoes far away (ie. to China).