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HIV AND WOMEN'S RIGHTS CAMPAIGN: DRUNK
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Original version
| Download original version (size: 276.3 KB; duration: 00:35) | |
| Released: | February 2007 |
| Advertiser: | BREAKTHROUGH  |
| Brand name: | HIV AND WOMEN'S RIGHTS CAMPAIGN |
| Agency: | OGILVY & MATHER |
| Country: | INDIA |
| Category: |
Public health & safety
|
| Tags: |
New Delhi
|
Credits:
Advertising Agency: OGILVY & MATHER, INDIA, New Delhi
Executive Creative Director: EMMANUEL UPPUTURU
Scriptwriter: EMMANUEL UPPUTURU
Account Supervisor: AVNISH DEODIA
Advertiser's Supervisor: SONALI KHAN
Director: ARSHAD IQBAL
Script in English
MVO1:I came home drunk last night
FVO1:please forgive me.
MVO1:I forgot the umbrella at the shop
FVO1:please forgive me
MVO1:I lied to you about Sunita
FVO1:please forgive me
MVO:Why should a woman pay for a man's mistake? 90% of HIV positive women are thrown out of their homes because their husbands have died of AIDS. Two million HIV positive women are waiting for your answer. Issued in public interest by Breakthrough.
Brief Explanation
90% of HIV positive women are thrown out of their homes because their husbands have died of AIDS. Breakthrough launched a multi-media campaign to initiate a debate within the Indian society.