Hiv And Women's Rights Campaign: "I FORGOT MEDICINE" Radio ad by Ogilvy & Mather

Advertising Agency: OGILVY & MATHER, INDIA, New Delhi
Executive Creative Director: EMMANUEL UPPUTURU
Scriptwriter: EMMANUEL UPPUTURU
Account Supervisor: AVNISH DEODIA
Advertiser's Supervisor: SONALI KHAN
Director: ARSHAD IQBAL


Script in English
MVO1:I beat you for no reason yesterday

FVO1:Please forgive me.

MVO1:I dented my car in the parking lot

FVO1:Please forgive me.

MVO1:I forgot to bring Dad's medicine

FVO1:Please forgive me.

ANN:Why should a woman pay for a man's mistake? 90% of HIV positive women are thrown out of their homes because their husbands have died of AIDS. Two million HIV positive women are waiting for your answer. Issued in public interest by Breakthrough.
Brief Explanation
90% of HIV positive women in India are thrown out of their homes because their husbands have died of AIDS.