HIV/AIDS AWARENESS: THE BATTLE FIELD

	Download original version (size: 890.7 KB; duration: 00:37) Download English version (size: 757.8 KB; duration: 00:32)
Released:	January 2008
Advertiser:	Israel AIDS Task Force
Brand name:	HIV/AIDS AWARENESS
Agency:	SHALMOR AVNON AMICHAY/Y&R
Country:	ISRAEL
Category:	Public health & safety
Tags:	Tel Aviv

Credits:

Advertising Agency: SHALMOR AVNON AMICHAY/Y&R, ISRAEL, Tel Aviv
Executive Creative Director: Gideon Amichay
Creative Director: Tzur Golan/ Amit Gal
Scriptwriter: Yaneev Avital
Account Supervisor: Adam Avnon/ Niva Ziv


Script in English
MVO1: Command this is 3. I have reached destination. Request permission to penetrate.

MVO2: 3, this is command, are you covered, over?

MVO1: Command this is 3. I am not covered, but must go in now!

MVO2: 3 this is command. Negative, I repeat – negative for penetration, over.

MVO1: This is 3, must penetrate!

MVO2: 3 abort mission! Abort mission! No cover, no penetration! I repeat, abort mission! Confirm, over...

MVO1: Command this is 3, I am losing you. I am going in...

ANN: Never penetrate uncovered! Use a condom. Brought to you by the Israeli Aids Task Force.

MVO2: 3, this is command. Are you there?

Script in Orginal Language
MVO1: Codcod caan shalosh, hegaati layaad, mevakesh ishoor lehicanes pnima.

MVO2: Shalos can codcod, doh matsav shelha, avor.

MVO1: Can shalosh cabel shlili, ein li doh matsav, aval hayav lahdor ahshav!

MVO2: Shalosh caan codcod, cabel shlili, ani hozer shlili hadira avor.

MVO1: Meshalosh hayav lahdor hayav lahdor.

MVO2: Shalosh cabel bitool mesima, hozer shenit bitool mesima, hazor lenecoodat haisoof. Haim kibalta, avor.

MVO1: Codcod caan shalosh, ata nishma mecoota. Ani hoder layaad hoder layaad...

ANN: Im lo nivdacta, oolay hedbacta! Ase bdica ahshav, veteda ma hastatus shelha.
Moogash mitaam havaad lemilhama baeids.

MVO2: Shalosh caan codcod, haim shomea haim shomea…
Brief Explanation
The army plays a very serious role in the Israeli society and everything about it is treated with great pride.

This Isael AIDS Task Force radio spot makes a bold and provocative use of the military talk and military terms. It uses them in a cynical way to explain a dangerous sexual act.