HOMELESS ANIMAL SHELTER: NEW TRICK

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Released:	September 2007
Advertiser:	Sydney Dogs & Cats Home
Brand name:	HOMELESS ANIMAL SHELTER
Agency:	M&C Saatchi Mark
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Sydney

Credits:

Advertising Agency: M&C SAATCHI/MARK, AUSTRALIA, Sydney
Creative Director: Gavin McLeod
Scriptwriter: Josh Bryer
Agency Producer: Rod James
Account Supervisor: Gavin McLeod


Script in English
ANN: Dogs know.
They know when a fellow dog is in trouble.
They know when its life is in danger.
They know when it’s hurt and won’t survive without help.
They know when time’s running out.
Dogs know...If only they knew how to donate.

Please help an injured dog.
Visit sydneydogsandcatshome.org
Believe us, they’ll know.
Brief Explanation
We consulted with a Super Radio Network technician who confirmed rural stations could broadcast frequencies as high as 75,000Hz - far higher than the usual 15,000Hz bandwith limit of busy urban stations. Mixed under the voice-over was an ultrasonic frequency (at 20,000Hz), a sound that humans can't hear, but dogs can.