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Examples: HOME PRODUCT, HOMEPRO SALE, BBDO BANGKOK, Thailand

Ads Archive / Radio

HOMEPRO SALE: NIGHTMARE

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Original version




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Released: September 2007
Advertiser: HOME PRODUCT HOME PRODUCT
Brand name: HOMEPRO SALE HOMEPRO SALE
Agency: BBDO BANGKOK BBDO BANGKOK
Country: Thailand Thailand
Category: Fast food outlets & restaurants Fast food outlets & restaurants

Credits:

Advertising Agency: BBDO BANGKOK, THAILAND
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Weerachon Weeraworawit
Scriptwriter: Raj Deepak Das/Kajnarong Inpornvichitr/Weerachon Weeraworawit
Sound Engineer: Ussadakorn Phugdeenarongka


Script in English

ANN: This is the regular price of king size bed.
SFX: Scary music with horror sound effects
MVO: 15,900

ANN: This is our price.
SFX: Organ music
Choir: 6,490

ANN: Prices you love to hear.
HomePro Sale. Now on.
Brief Explanation

Brief: The original brief was to create new catalogue ads on radio every week.

Solution: Each week, we launched a new single radio spot based on the fact that our sale price was so sweet to the ears.