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| Released: | September 2007 |
| Advertiser: | HOME PRODUCT |
| Brand name: | HOMEPRO SALE |
| Agency: | BBDO BANGKOK |
| Country: | Thailand |
| Category: |
Fast food outlets & restaurants |
Advertising Agency: BBDO BANGKOK, THAILAND
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Weerachon Weeraworawit
Scriptwriter: Raj Deepak Das/Kajnarong Inpornvichitr/Weerachon Weeraworawit
Sound Engineer: Ussadakorn Phugdeenarongka
Script in English
ANN: This is the regular price of king size bed.
SFX: Scary music with horror sound effects
MVO: 15,900
ANN: This is our price.
SFX: Organ music
Choir: 6,490
ANN: Prices you love to hear.
HomePro Sale. Now on.
Brief Explanation
Brief: The original brief was to create new catalogue ads on radio every week.
Solution: Each week, we launched a new single radio spot based on the fact that our sale price was so sweet to the ears.