HOMEWARES RETAILER: LATE

	Download original version (size: 2.1 MB; duration: 00:54) Download English version (size: 1.8 MB; duration: 00:48)
Released:	December 2007
Brand name:	HOMEWARES RETAILER
Agency:	DDB GERMANY, Berlin
Country:	Germany
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB GERMANY BERLIN, GERMANY, Berlin
Executive Creative Director: Stefan Schulte/ Bert Peulecke
Scriptwriter: Marian Götz/Ingo Isabettini/David Oswald/Kai Abd El-Salam
Agency Producer: Jens Mecking/Hendrik Raufmann
Account Supervisor: Stephen Kimpel/Patrick Baschinski
Director: Stephan Moritz/Marian Götz/Ingo Isabettini
Sound Engineer: Stephan Moritz/Christoph Meyer


Script in English
FVO: Hello! You’re still up.
MVO: Of course I’m still up. Where have you been? It’s one o’clock in the morning.
FVO: I was out with the girls.
MVO: Are you drunk? Come here.
FVO: No. I have to use the bathroom first.

ANN: Shower curtain: 3.99.
SFX: Shower curtain tearing

FVO: Wow, everything is spinning.

ANN: Towel rail: 12.99.
SFX: Towel rail crashing

SFX: Woman giggles

ANN: Tooth brush holder: 3.99.
SFX: tooth brush holder crashing

FVO: Oh, oh.

FVO: Toilet seat: 14.95.
SFX: Toilet seat crashing

FVO: I got to hold on to something.

ANN: Bathroom cabinet: 74.99.
SFX: Bathroom cabinet crashing

MVO: Janet, come to bed!
FVO: Coming. Oh, god. I feel I’m going to...going to be sick.
MVO: Ah, no, no, no!

ANN: Bed linen set: 19.95.

ANN: Find lots of affordable stuff. Now at Ikea.
Ikea, because it's your home.

Script in Orginal Language
FVO: Hallo! Du bist ja noch wach?
MVO: Klar, bin ich noch wach. Wo kommst du her, es ist eins!?
FVO: Och, ich war mit’n Mädels.
ANN: Du bist doch betrunken. Komm mal her!
FVO: Nee, ich muss jetzt erst mal ins Bad...

ANN: Duschvorhang 3,99.
SFX: Stoff wird zerrissen

FVO: Dreht sich ja alles ...

ANN: Handtuchstange 12,99.
SFX: etwas fällt scheppernd

FVO: Hihihi...
ANN: Zahnputzbecher 3,99.
SFX: Scherben

FVO: Ui, ui, ui...

ANN: Klobrille 14,95.
SFX: Rumpeln

FVO: Festhalten...

ANN: Spiegelschrank 74,90.
SFX: Scherben, Schritte auf Scherben

MVO: Franziska, komm jetzt ins Bett.
SFX: Schritte

FVO: Komm ja schon. Oh Gott...
MVO: Was?
FVO: Ich glaub, ich muss mich...

ANN: Bettwäscheset 2-teilig, 19,95.

ANN: Bei Ikea gibt’s jetzt wieder viele tolle Sachen zu günstigen Preisen.
Ikea. Weil es dein Zuhause ist.


Brief Explanation
For the three radio ads we came up with situations in which a lot of household items get destroyed. A female sales-like off-speaker interrupts the ads and tells us how cheap a similar Ikea product would be. That way we were able to create ads that are entertaining but still got a lot of products and their great prices in them.