HOMEWARES RETAILER: TEXT MESSAGE

	Download original version (size: 1.7 MB; duration: 00:45) Download English version (size: 1.8 MB; duration: 00:46)
Released:	December 2007
Brand name:	HOMEWARES RETAILER
Agency:	DDB GERMANY, Berlin
Country:	Germany
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB GERMANY BERLIN, GERMANY, Berlin
Executive Creative Director: Stefan Schulte/ Bert Peulecke
Scriptwriter: Marian Götz/Ingo Isabettini/David Oswald/Kai Abd El-Salam
Agency Producer: Jens Mecking/Hendrik Raufmann
Account Supervisor: Stephen Kimpel/Patrick Baschinski
Director: Stephan Moritz/ Marian Götz/Ingo Isabettini
Sound Engineer: Stephan Moritz/Christoph Meyer


Script in English
SFX: Keys jingling

MVO: Hello, I’m home.
FVO: Get in here! I found a text message on your cell phone.
MVO: What?
FVO: ‘The night with you was incredible’?
MVO: Erm, now..now, let me explain. Please, please put that down.

ANN: Cup: 2.99.
SFX: Cup crashing

MVO: Are you out of your mind? You almost hit my head!

ANN: Plate: 3.99.
SFX: Plate crashing
ANN: Plate: 3.99.
SFX: Plate crashing

FVO: Who is it? Do I know her?
MVO: Please just put down the ...

ANN: Vase: 29.99.
SFX: Vase crashing

FVO: Who is it?
MVO: Monica.
FVO: My sister? Ahhhh!

ANN: Shelf: 95.99
Set of 18 glasses: 8.99.
Serving tray: 14.95.
Set of 60 dishes: 97.90.
SFX: Pottery and furniture crashing

FVO: Come here!
MVO: Aaahhh.

ANN: Nose: not available.

ANN: Find lots of affordable stuff. Now at Ikea.
Ikea, because its your home.

Script in Orginal Language
SFX: Schlüssel-Geräsche
MVO: Hallo-ho, bin wieder zu Hause!
FVO: Komm her, ich hab hier ’ne SMS gefunden:...
MVO: Öh ....
FVO: ...Die Nacht mit dir war super...?
MVO: Schatz, ich kann das erkl… Bitte, leg’ das wieder hin. Nein, ...

ANN: Tasse, 2,99.
SFX: Scherben

MVO: Spinnst du? Du hättest mich fast am Kopf...

ANN: Teller, 3,99,
Teller, 3,99.
SFX: Scherben, Schritte auf Scherben

FVO: Und? Mit wem? Kenn ich sie?
MVO: Nicht die…!

ANN: Vase, 29,95.
SFX: Scherben, Schritte auf Scherben

FVO: Mit wem?
MVO: Monika.
FVO: Meine Schwester? AAAAAAHHH…!

ANN: Regal 95,90
Servier-Platte 14,95
Gläser 18er Set 8,99
Service 60-teilig 97,90
SFX: Scherben, Schritte auf Scherben

FVO: Komm her!
MVO: Aaah!

ANN: Nasenbein, nicht im Sortiment.

ANN: Bei Ikea gibt’s jetzt wieder viele tolle Sachen zu günstigen Preisen.
Ikea. Weil es dein Zuhause ist.


Brief Explanation
For the three radio ads we came up with situations in which a lot of household items get destroyed. A female sales-like Off-speaker interrupts the ads and tells us how cheap a similar Ikea product would be. That way we were able to create ads that are entertaining but still got a lot of products and their great prices in them.