Advertising Agency: WIEDEN+KENNEDY, UNITED KINGDOM, London Executive Creative Director: Kim Papworth Creative Director: Kim Papworth Scriptwriter: Frank Ginger/Sam Heath Agency Producer: Helen Whitely Sound Engineer: Owen Griffiths
Script in English MVO: Why are we so afraid of problems? When the greatest thing about problems is, they upset things. They force us to re-examine. What were we doing? What were we thinking? And then suddenly it comes to us. Maybe if we...?
You see, Honda knows that, for every new puzzle, there’s a new solution. So whenever there’s a problem. A real humdinger. We don’t resent it. We throw open our arms and greet it like an old pal. Knowing that that problem could turn out to be the best break we ever had.
The Radio ad titled AFRAID OF PROBLEMS was done by Wieden + Kennedy London advertising agency for product: Honda Civic Hybrid (brand: Honda) in United Kingdom. It was released in the Jan 2008.