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HONDA CIVIC HYBRID: PROBLEMS ARE A JOY
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Original version
| Download original version (size: 529.8 KB; duration: 00:40) | |
| Released: | January 2008 |
| Advertiser: | HONDA  |
| Brand name: | HONDA CIVIC HYBRID |
| Agency: | WIEDEN+KENNEDY |
| Country: | United Kingdom |
| Category: |
Cars & automotive services
|
| Tags: |
London
|
Credits:
Advertising Agency: WIEDEN+KENNEDY, UNITED KINGDOM, London
Executive Creative Director: Kim Papworth
Creative Director: Kim Papworth
Scriptwriter: Frank Ginger/Sam Heath
Agency Producer: Helen Whitely
Sound Engineer: Owen Griffiths
Script in English
MVO: Is it strange to believe that problems are a joy?
Not to Honda.
You see, when you know that the real thrill of a glitch is the chance to do it better, something happens.
You start to relish them.
Soon every puzzle’s a playground. You’re cock-a-hoop with every quandary.
In fact, the bigger the problem, the brighter the opportunity.
Cleaner engines, cars that go further on one tank of fuel.
The real joy of problems is finding solutions. And the only problem becomes not having problems at all.