HORSE RACING: SKYDIVING

	Download original version (size: 1.4 MB; duration: 00:45)
Released:	December 2006
Advertiser:	NATIONAL THOROUGHBRED RACING ASSOCIATION
Brand name:	HORSE RACING
Agency:	DEVITO/VERDI
Country:	USA
Category:	Entertainment & leisure
Tags:	New York

Credits:

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Daniel Giachetti/John Clement/Sal DeVito
Agency Producer: Barbara Michelson


Script in English
MVO:And they’re off. Out of the gate, it’s sky diving with weekend warrior and single engine plane. And here comes the big jump. And adrenaline rush is really kicking in. But wait, where’s rip cord. Rip cord is nowhere in sight. And now it’s head over heels With eyes closed, teeth clenched, loose bladder, pounding heart and tight
cheeks in the rear. Cold hard ground is coming on fast. And now in front of eyes it’s
life flashing with first day of school, first kiss and first nose job. Where the heck did first nose job come from? And in the end, it’s one rough landing, i can’t feel my tibia, and kiss the ground like it’s your mommy.

SFX:bell, pistol shot, horses running

ANN:For a better time, go to the track. National Thoroughbred Racing. We bet you love it.