HOSPITAL: CHEST PAIN

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Released:	June 2005
Advertiser:	MOUNT SINAI MEDICAL CENTER
Brand name:	HOSPITAL
Agency:	DEVITO/VERDI
Country:	USA
Category:	Commercial public services
Tags:	New York

Credits:

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English
VO 1: Jeremy Tescher complained of severe chest pain.

VO 2: Jeremy Tescher complained of severe chest pain.

VO 1: He was sent to the ER of a nearby hospital.

VO 2: He was sent to the ER of a nearby hospital.

VO 1: On the way, he went into cardiac arrest.

VO 2: On the way, he went into cardiac arrest.

VO 1: He was resuscitated and rushed to the emergency room.

VO 2: He was resuscitated and rushed to Mount Sinai.

VO 1: Doctors tried in vain to open his blocked artery.

VO 2: Doctors were able to open the blocked artery with a balloon and drug-coated stent.

VO 1: You could see the disappointment etched on their faces.

VO 2: You could see the relief etched on their faces.

VO 1: Jeremy Tescher never left the hospital.

VO 2: Jeremy Tescher went home after 72 hours.

OFF: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-Sinai.