HOSPITAL: LIANA PAI

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Released:	August 2006
Advertiser:	MOUNT SINAI MEDICAL CENTER
Brand name:	HOSPITAL
Agency:	DEVITO/VERDI
Country:	USA
Category:	Commercial public services
Tags:	New York

Credits:

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Joe Schrack
Agency Producer: Barbara Michelson


Script in English
SFX:music

MVO1:Liana Pai couldn’t wait to become a mother.

MVO2:Liana Pai couldn’t wait to become a mother.

MVO1:Her pregnancy was going quite well.

MVO2:Her pregnancy was going quite well.

MVO1:But she started having trouble catching her breath.

MVO2:But she started having trouble catching her breath.

MVO1:Doctors assumed Liana’s pregnancy was the source of her fatigue.

MVO2:Doctors at Mount Sinai discovered that an infection was destroying Liana’s heart valves.

MVO1:She was told to go home and rest.

MVO2:She underwent immediate heart valve surgery.

MVO1:Liana’s unborn child got less oxygen with every passing day.

MVO2:Liana’s unborn child kept getting all the oxygen it needed.

MVO1:Liana knew something was wrong when she arrived in the emergency room.

MVO2:Liana knew everything was fine when her baby daughter arrived in the delivery room.

ANN:Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-SINAI.