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| Released: | October 2006 |
| Advertiser: | MOUNT SINAI MEDICAL CENTER |
| Brand name: | HOSPITAL |
| Agency: | DEVITO/VERDI |
| Country: | USA |
| Category: |
Commercial public services |
| Tags: |
New York |
Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: John DeVito/Manny Santos
Agency Producer: Barbara Michelson
Script in English
SFX:music
MVO1:Three patients were in desperate need of a liver transplant.
MVO2:Three patients were in desperate need of a liver transplant.
MVO1:But only one liver became available.
MVO2:But only one liver became available.
MVO1:5-year-old Franklin Chuqui needed it the most.
MVO2:5-year-old Franklin Chuqui needed it the most.
MVO1:Doctors gave the donor liver to 5-year-old Franklin.
MVO2:Doctors at Mount Sinai knew a way to save all three patients with one donor liver.
MVO1:37-year-old John Lee remained on the waiting list.
MVO2:The procedure was called a Split Liver Domino Combination Transplant.
MVO1:67-year-old Harriet Goldman remained on the waiting list.
MVO2:The procedure was a success.
MVO1:Franklin Chuqui has a new liver.
MVO2:Franklin Chuqui has a new liver. John Lee has a new liver. And Harriet Goldman has a new liver.
ANN:Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-SINAI.