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Examples: MOUNT SINAI MEDICAL CENTER, HOSPITAL, DEVITO/VERDI, USA

Ads Archive / Radio

HOSPITAL: SPINAL CORD

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Released: March 2004
Advertiser: MOUNT SINAI MEDICAL CENTER MOUNT SINAI MEDICAL CENTER
Brand name: HOSPITAL HOSPITAL
Agency: DEVITO/VERDI DEVITO/VERDI
Country: USA USA
Category: Commercial public services Commercial public services
Tags: New York New York

Credits:

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO1: Brian Gobbi suffered a devastating injury.
Brian Gobbi suffered a devastating injury.

He damaged his spinal cord in a surfing accident.
He damaged his spinal cord in a surfing accident.

In a split second, he became a quadriplegic.
In a split second, he became a quadriplegic.

Doctors were convinced Brian would never walk again.
Doctors at Mount Sinai Rehabilitation Center believed that Brian might walk again.

He was resigned to spending his life in a wheelchair.
He couldn't accept spending his life in a wheelchair.

He lapsed into a deep depression.
He launched into a fierce regimen of exercise.

Brian can never forget the day he was injured.
Brian will never forget the day he walked again.

VO2: Which hospital you choose can make all the difference in the world. Mount Sinai, Another day, another breakthrough. For more information, call 1-800-MD Sinai.