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| Released: | March 2004 |
| Advertiser: | MOUNT SINAI MEDICAL CENTER |
| Brand name: | HOSPITAL |
| Agency: | DEVITO/VERDI |
| Country: | USA |
| Category: |
Commercial public services |
| Tags: |
New York |
Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson
Script in English
VO1: Brian Gobbi suffered a devastating injury.
Brian Gobbi suffered a devastating injury.
He damaged his spinal cord in a surfing accident.
He damaged his spinal cord in a surfing accident.
In a split second, he became a quadriplegic.
In a split second, he became a quadriplegic.
Doctors were convinced Brian would never walk again.
Doctors at Mount Sinai Rehabilitation Center believed that Brian might walk again.
He was resigned to spending his life in a wheelchair.
He couldn't accept spending his life in a wheelchair.
He lapsed into a deep depression.
He launched into a fierce regimen of exercise.
Brian can never forget the day he was injured.
Brian will never forget the day he walked again.
VO2: Which hospital you choose can make all the difference in the world. Mount Sinai, Another day, another breakthrough. For more information, call 1-800-MD Sinai.