HOUSING DISCRIMINATION AWARENESS: EXCUSES

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Released:	January 2006
Advertiser:	AD COUNCIL/THE DEPARTMENT FOR HOUSING AND URBAN DEVELOPMENT
Brand name:	HOUSING DISCRIMINATION AWARENESS
Agency:	LOWE
Country:	USA
Category:	Public health & safety
Tags:	New York

Credits:

Advertising Agency: LOWE, USA, New York
Creative Director: Mark Wnek
Scriptwriter: Stephanie Price/Maggi Machado
Agency Producer: Josh Litwhiler
Account Supervisor: Jennifer Pennell


Script in English
VO1: Given your special needs, a different neighborhood might be better.

VO3: Sorry, no vacancies.We just haven’t changed the sign.

VO2: None of our Spanish speaking realtors are here right now.

VO4: We don't have that many properties with ramp access.

VO5: You were from New Orleans right, yah, I'm afraid we don't have anything for your family

VO6: I'm afraid there's nothing for you here

VO7: I feel horrible about the hurricane, but if nothing is open, nothing is open.

VO8: I don't think it would be the right fit for a woman living alone.

VO9: Check back next week

VO10: I thought I told you already, there aren't any vacancies.

SFX: Storm beating down on a roof. Voices overlap.

ANN: If you’re one of the many hurricane victims who hears these kinds of excuses, the storm
isn’t over. If you are looking for a place to call home, remember housing discrimination based on race, disability or against families with children is illegal. Report it by calling 1-800-669-9777. There is hope, because there is help. Call 1-800-669-9777. A public service announcement brought to you by the Department of Housing and Urban Development and the Ad Council.